PINS Sheffield Event
Monday 18 October 2010, 18:00 for 18:30 - 20:00, Organiser: CIMA
Note: the placement of the pin on the map may not be exact
Modern mobile media makes marketing measurable: why should you care?
Venue: Irwin Mitchell LLP, Sheffield, S3 8DT
Speaker: James Dalton, Managing Director and Richard Adam FCMA, Consultant at Fonemedia Ltd
Traditional advertising has never been able to deliver accurate return on investment (ROI) information. As the marketing landscape changes, the mobile phone revolution is at the heart of a new wave of marketing activity; one that can deliver effective results and accurate ROI data. This presentation shows the range of applications of mobile media and how this knowledge can help finance and marketing functions to partner more closely to secure budgets and deliver results. This is a joint meeting with CIM South Yorkshire
No charge
Contact: Janice Lowry - North East England Event Co-ordinator, 0191 414 0040, janice.lowry@cimaglobal.com, http://www.cimaglobal.com/Events-and-cpd-courses/Events/Modern-mobile-media-makes-marketing-measurable-why-should-you-care/
